Villajoyosa with its with its typical coloured white washed buildings though some are pretty multi coloured, is a quiet alternative to the big resort of Benidorm, only 10 km away.
The town many years ago became famous for making chocolate and today all of the cafes serve the local delicacy of melted chocolate that is eaten along with the local Churros, ideal for breakfast or for that snack during the day. Villajoyosa has a good share of hotels including the Montiboli that offers five star service, the marina area is where there a umpteen restaurants serving local fare especially the daily caught seafood.
If you want a holiday slightly away, from the crowds then Villajoyosa, offers peace and harmony combined with some local culture.